Today we discussed online customer acquisition techniques. How does your brand use the Internet to acquire customers? Does their competition use display advertising? How do they compare?
Try to find out if your brand is using display advertising. If so, what do you think the objective of the campaign is? Do they have a clear call to action? Are they using landing pages effectively? Who do you think they are targeting? How could they improve?
Look for other signs of acquisition campaigns. Are they using event marketing? Public relations? Viral marketing campaigns? If so, how do you think they are doing? Can they improve? If not, what should/could they be doing?
You will score 10 points for this one. Happy ad hunting!
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