Arthur Cobham- Reflection Post

My experience in Web Marketing this semester was overall, a positive one. Throughout the semester, I was able to reinforce a lot of knowledge I had already obtained in the past, but I was also able to learn a lot about several topics I would have otherwise never have known about. Topics such as the development of the Internet and how it evolved, and continues to evolve was a topic I found especially interesting.

Taking part in the flash mob assignment was also something I found rewarding. Not only did I get the chance to meet some great people,  I was able to further develop my understanding of viral marketing as well as promotion through social media. I also felt that the blended learning involved in this course met a good balance and overall, I feel like I would prefer it over the traditional method.

 In closing, I enjoyed this class more than I thought I would and I hope to carry many of the learning experiences that I encountered throughout this semester into my professional career in the future. Special thanks to Christina who provided very clear, concise and interesting content this year. I wish everybody the very best in their future endeavours, thank-you and good luck on your exams!

Dan Thomas - Web Marketing Reflection Post

The marriage of Marketing and the Web have always been a passion of mine so I thoroughly enjoyed the the content covered in this course in particular out of all my courses this semester.

My take-aways from this are many, but most specifically, I learned to more effectively use social media as a tool to achieve objectives, rather than "Everyone is on Facebook, we MUST have a Facebook account."

I look forward to creating more content driven...stuff, and learned a great deal about the proper ways to go about database marketing, which is huge for me.

The book is a great read. It has been one of the most fun(?) textbooks I have ever read. The insights are incredible.

I disliked the flash mob most. It's a project with a large group and a large scope. Our group had several setbacks and, although I am happy with the marketing video we created, given those setbacks, this was my least enjoyed portion of the course.

I was in the hospital for a week this term and out of commission for about two, so the only thing I would have liked to spend more time on were the topics I missed that were covered in that time.

Overall, I really enjoyed the class. HOWEVER....I think having a blended format class with the only physical class being at 8 AM on a Friday morning is a recipe for bad attendance. This "blended" aspect of the class would be a close second to the Flash Mob video on my "dislike" list.

I wish you all the best as future Marketers!

Web Markting reflection

Web Marketing Reflection

          This class has provided me a lot of information that allow me to improve my knowledge marketing. This course is totally different with the other class I took before but much beneficial. 

          I hoped I can use my knowledge that I studied to run my own business as well.  Learning about these different things through Flash Mob, I can understand how important of the web marketing now. I will need it in order to start the business. I am aware of how much time a people spend online.  One more thing I enjoyed the most to course was the class blog. I learned many things from here regarding key businesses topic. Moreover, this blog also helps me in exams as well.

          Overall, I enjoyed my time at class and online, and I improved my knowledge. Thank you to Christina as well. She is a good professor. I wish everyone can do this test very well and can use everything which they learned in the future.

          Happy holiday and good luck to everyone 

         

Web Marketing Reflection

                Web Marketing has been a knowledge expanding class. At the beginning of the semester I initially thought that nothing was to be learned, and that marketing over the internet was for the most part common sense. That certainly changed quickly. The deeper the class got into content the more complex it turned out to be.  This goes from the use of keywords to the various types of online sellers to the usage of online videos to what makes a website desirable to use or unusable and how ads are produced and paid for. All of the information learned changed my perspective when I am now surfing the internet. Now I look at websites in a different manor and quickly am able to diagnose their competency levels. This, as a marketer, is good to know in the future of how to make websites that have stickiness and that will be a pleasant experience for the consumer.

                This class has led me to want to change, for the better, my employers’ website. I have always recognized its poor design, appeal and general lack of fluidity.  All its shortcomings has weakened our stores ability to successfully branch out, outside of our region. It would be unbelievable to do so given the niche clientele we possess. Given the ability to track specific metrics and how to alter keywords to generally bring our store atop the organic searching list is the first thing I plan to undertake. Then the plan is to improve the ways to get our product showcases to create more online sales for the store. And lastly to improve our social media uses to get more store traffic and get the word out there which we have failed to do seemingly. And after taking the course, this has become all the more apparent and am now willing to take on this challenge for our store.

                When it comes to the assignments, and projects I have some mixed feelings.  I really enjoyed producing and being a apart of the flash mob once, I finally have a group that was willing to take on the task. It was a great experience. My only concern was that in the grand scheme there was a lot of planning and legwork to be done for a mere fifteen percent. I also felt the brand evaluation was fairly extensive, but I recognize that is my own problem for not completing each task as they came. Otherwise everything was very understandable and well proportioned. I really liked the fact that the marks were widely spread out. 

Reflection

What amazing course is Web Marketing! I have learnt many things through this course.

At the beginning I didn’t understand what Web Marketing is about, but day after day I came to realize that we need it in order to enter the business field. I personally took this course on the right time, because it was even hard for me to understand different terms used in this industry. Now I can follow some instructions provided online and create something when necessary.

I enjoyed reading some chapters of the book which I found very helpful in the future and I could discover the technics that many companies are using to attract more customers to their websites.

The lectures were given in such manner that I could easily get what I didn’t from my reading, but I will have to practice how to create a web once I need it. This is a good start any ways! The importance for me is that I can now follow any tutoring session in that area and run an online business if I think of it. This course needs more focus than any other courses, considering its importance in today’s business. I wish I had somebody to help me to use every think I learnt in this course.

I appreciate our Instructor who used different methods to help us to understand what’s going on with new technologies. This will help us to embrace the business carrier.     

Thanks to everyone I met in this class, happy break!!!

Web marketing is exciting and informative course, I think it is very important for marketing students  to have this kind of courses, form my own view  I think its relevant to the international marketing  system.

In the future web marketing will be the most important channel to deliver goods and services in fact its is but; with development happing in the field I expect it’s going to be the most Important channel for both buyers and suppliers especially internationally.

I think I need more time on learning web design and how to great a useful websites that will be effective to attract customer and get the more engage in the website.\

Somehow the blended learning format is helpful in my case because the materials always there and I can review it several times.

After I completed this course I found different aspects that I liked such as the flash mob which was very interesting. Also, the new media that I learned is Google Docs and that helped me understand how to create different documents and this helped me to do my work at home without having to attend face to face meetings.

I learnt different ways and tactics on how to use Internet to market and sell my products and services in the future; Working on the brand evaluation assignment improved my skills in evaluating brands, which would help me do that in the future.

I liked the flash mob project as I had an interesting experience when planning for it and filming it, although it was a tough and time consuming project, but I’m greatly satisfied with the ending results.

I wanted to spend more time on the brand evaluation assignment, as I thought that a large assignment like this would have needed more time to spend on.