Targeting Your Online Advertising

What is Online Advertising?

It refers to a form of promotion that helps in marketing goods and services through internet to deliver advertising messages to the consumers. 

Targeting Audience through Online Advertising

As we all know Online Advertising now a days has a fast pace of promoting and marketing products and service to the targeted user in a tremendous degree of accuracy and in a really fast way by placing ads on different websites and tracking them through different tracking methods. It helps advertisers reach niche audience with customized message. 

Targeting your online advertising includes targeted audience that an advertiser wants to reach, these can be reached through:

Demographic: - It helps the advertiser target the audience on the basis of their age, sex and nationality. For example, some advertisers want to target consumers on the basis of their age, so they come out with ads that attract and target that particular age group so that they can reach the market they want. Websites like Yahoo and Facebook use it.

Geographic: - Geo-Targeting helps in determining Geo location of the website visitor and delivers different content to the consumer based on the location as set by website. It reaches targeted audience of a particular place, state, city, country.  It helps website owners and advertiser to restrict content in places where they don't want it to be viewed and displays content customized for that particular area or location.

Behavioral Targeting: - Advertisers target users from their behavior online, such as from search, visiting different websites and behavior segments For example, targeting companies establish an agreement with the publisher, who puts a code on his website(that collects information from the consumer). Then when the user is using that website, the site will put up a cookie on the users browser which keeps on updating as the user surfs online, this helps the advertiser to reach the targeted market through their behavior online.

Language:-Language targeting serves ads only to users who have selected to access the website in a certain language of their choice. This type of language targeting ads can be seen on regional local websites, it helps reach only those users who use the website in a particular language that the advertisers are targeting. For examples: - User using English, French, Spanish, Hindi or Punjabi etc. to access a website.

Interest:-Interest based targeting refers to delivering ads to people on what they care about, either for a long term or at a given moment. Google Ads and other keyword related search ads fit into this category because they only delivered those ads to people that they desire at that time. Ads on blogs or focus issued websites are also a really good example of interest based targeting. Campaigns can use interest based targeting to reach a particular person or group who cares about that subject at that time.