Today we discussed the 4 Elements of a Brand. How would you characterise each of these for your brand? (4 points)
We also discussed video marketing in great detail. Does your brand use video to market their products/service? If yes, how? Can you identify their objectives? Are their videos being shared? How would you evaluate their success? Do you have any recommendations? If no, how could they use video to market their products/services? How does their competition use video for marketing? (6 points)
Looking forward to your reviews!
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