Let's get started!
Your first task is to identify which business model your brand is using. Do some homework - has this always been their model? How are they creating value for the customer and generating income from this website? (4 points)
Next, consider our discussion about the 4I's today. How is your brand making use of these 4 I's? How does this affect the customer experience on the site? What kind of data is being collected? How could they improve the use of the 4I's on their site? (5 points)
Last, what direct response mechanisms is your brand using (anywhere on-line)? What are they trying to achieve with each call to action? (6 points)
Don't forget to clearly identify each task in your report so I can easily allocate the correct number of points when I read your findings.
Cheers,
Christina
Hey Christina, do we post our task assignment on this blog post? or do we submit it via the dropbox?
ReplyDeleteNo need to post it here - you should record all of your task assignments in a report so you can submit it at the mid-term. Check your assignment handout on eLearn for the dates.
ReplyDeleteCheers!
Web branding is defiantly a key element to the success of any company or corporation. Creating high quality web branding translates into increased web traffic, increased revenue, and will impact the rank of your company website via search engine search results.
ReplyDeleteI really like the point you made regarding the importance of creating long lasting relationships with customers through web branding. Consumers use to be satisfied by businesses due to high quality products/services being sold at low pricing points. Consumer's today are looking for more than just a good quality product at a low price. You are right when you say consumers want companies that they can trust, and they also want to be involved and have interactive relationship with the companies
here is an interesting link about the importance of web branding....http://schipul.com/articles/why-your-web-site-needs-consistent-branding/
Great read Hunor, cheers.
Brad
So do we keep all of these tasks recorded in a Word document misS?
ReplyDeleteYes please!
ReplyDeleteHello Christina,
ReplyDeleteI am just trying to figure out how I would know or how I could figure out if the brand I am following has always used the same business model or not? Sorry if I should know this, but I am just not sure how I can do this without being able to see an old website of there's or the history of them entering the internet?
Janelle Brown
Hi Janelle,
ReplyDeleteYou may not be able to answer this question - just detail your process for trying to find out...I am looking to see that you understand the material - some brands will not be doing all activities or may be hard to research - that is part of the process. If your research doesn't lead to an answer tell me that but also tell me how to you tried to find it.
Hello Christina
ReplyDeleteI have had some trouble with posting my blog to the class blog page. I had created the page for content marketing for Oct 1 like we had agreed but upon completion of the page it started my own and now ii will not let me add to our class page. here is the link to my blog post on content marketing If there is way to put it on the class page could you plese inform me ..
thank you
Paul Dancsak
http://pauldancsak.blogspot.ca/
Thanks ++
ReplyDelete