Mobile Marketing Channels

Mobile Marketing is define as any marketing performed on or to mobile devices. It has many different forms and channels that can be used to advertise to all kinds of people well all people that own mobile devices. Phones and other mobile devices have become a large part of who we are we have them with us all the time mine is sitting next to me well I write this.

Like most forms of marketing, mobile marketing was met with a negative opinion of it's target audience, but how could marketers pass up the idea of marketing to us with one of our more beloved possessions.

Mobile Marketing in it's many forms

SMS
Short Message Service
My god these were irritating. It's a short message sent to your mobile device it only takes a few minutes to read and if your like me you text them to stop sending directly after you read it. The messages are sent out to the cell phone numbers that the advertiser has purchased similar to an auto dialler used by telemarketers but a little less irritating.

MMS
Multimedia Message Service
Kind of similar to SMS but with a few major differences. MMS is not limited to text messages they are mostly audio, video and images Example: Flash mobs. They encourage that you share the marketed ad with others and make, add, and share your own content. MMS is one of the better channels I can name it encourages creativity and they are the most entertaining ad campaigns I can think of.

Push Notifications
More modern version of SMS key difference it can be turned off greatest feature ever. They are like texts received on your phone but somewhat different in that they aren't texts just messages that appear on your phone. One problem they do pose is that they can interrupt your current activities on your device. But that brings me back to my first point you can turn them off that's just awesome.

QR Codes
Quick Response codes
QR codes are like a bar code that your phone scans. Now we are all business students and I'm pretty sure your aware of this video but if your not or you want to watch it again here it is. You can't tell me you don't want to shop this way.

There's a few more channels I didn't mention because lets face it's crunch time and I got my required word count. If you are interest in more I suggest you look them up on Wikipedia or another information source.