As we know, consumers watch a lot of television and use the internet everyday.
- 32% of people used pre-recorded to watch video, compared 23% of using DVDs and 20% using Internet.
- there are only 13% of people use streamed for watching video
- However, there are just only 5-6% of people using Smartphone and tablet for watching videoThe table below show us that all people over the year spent almost 20 hours per week for watching video on variety of devices.The table make it clear that there are so many ways to consume video content. The more people watch video, the more benefits that business can have by using video marketing as online advertising.
The table show us the percentage of spending in ads in Canada from 2009-2014.
There are so many ways to use videos for business and marketing purposes. There is also a good information to produce videos to customers. Many experienced marketers believe that video marketing is successful for small business. Because video production may have low cost, and secondly, the process of creating and deploying can be fast. Marketer can create the video on any video sharing channel. And You Tube is the most popular channel with both business and customers.
Video marketing needs the successful strategy, just like another type of marketing campaign. One of the most important key to tell the story to customer is meeting the need's customers and delivering the benefits to customers. Video marketing is already the successful marketing tool and it continues to grow year over the year.
