This week we discussed email marketing. Does your brand use email marketing? How did they do? What do you think is the objective of their email marketing? Can you identify a communication schedule? Do their email campaigns follow some of the design best practices discussed in class?
Earlier, you evaluated how they use their website to collect data. Has this data been used in their email campaign?
How could they improve their use of email marketing?
This task is worth 10 points.
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