Social media has grown from a way
to connect with your best friends to a commercial entity which allows regular
people and businesses to build relationships, attract customers, and grow their
product or service. We all understand the power that social media has today and
the kind of prospects it has in the future, but what exactly can we expect in
terms of personal and business oriented social media?
Social media and our
Personal Brand:
Social
media can help any individual build their own personal brand. They can portray
an ideal image of themselves to others so as to grow their connections and
value. Much like LinkedIn currently, social media in the future will allow us
to connect with the people we know and build connections in our chosen profession.
Employers will also be able to check our work experience, our references, and
even what kind of person we are based on our social media profiles. On a more
personal note, our social media applications will let us see exactly what
friends think of a certain restaurant or what they recommend to order and, much
like this proposed product from Google, will let us see
these things on the fly with a type of augmented reality.
 |
| A way augmented reality may work in the future. |
The Future of Social
Media in Business:
Today,
businesses can attract customers and increase sales with social media, but as
it evolves, social media will help in a number of ways. Social media will be a
great avenue for businesses to gain access to its customer’s activities and
ideas. For example, businesses could further define their most frequent
customers and target them over less frequent visitors. This increase in
awareness of customer traits will also result in more personalized products and
experiences. Also, because users can “check in” when they go somewhere just
like in the Google video, the business will be able to see when a person enters
their store and can send the customer information about sales or even
directions to a specific product through their social media application.
Essentially, the future of social media in business will allow companies to
personalize the customer experience and gain further knowledge of its target
markets.
An interesting video on social media
The future of social media is
already happening today, such as the “check in” feature on Facebook, and these
services will continue to evolve and change as time goes on. Eventually
everything will be integrated and will let businesses and consumers expand
their reach and gain access to other people’s opinions and thoughts on specific
places or products. How do you think social media will change in the future?
Thanks for reading
Dusan Andic.
By the way, here’s an interesting article which interviews various
people about their ideas of what the future of social media is: http://www.businessinsider.com/future-of-social-media-2011-11?op=1
Article Sources:
I have to agree with Dusans post. The future of social media is changing at a rapid pace. Youtube has become a platform for musical artisits to noticed by recorde labels, Twitter has created a form of communication between fans and their favorite celebs. Social media is more important then ever nowadays.
ReplyDeleteWonderful blog! No one can ignore the power of social media even today as it is becoming the strongest tool around us that nobody could live without it. How to personalized advertising and service would be the key factor in the following phase to better reach and serve individual to build the consumer base.
ReplyDeleteBusiness is getting more accessible through social media channels and tools, companies today is not just offices and employees, now corporation is made of customers, content of pictures, videos and ideas sharing. It raises the level of ethics and force companies to become transparent about how to do business.
ReplyDeleteI think that social media in the workplace will become more acceptable when accessing them at work (ie. Facebook and LinkdIn). I beleive that employers are going to encourage employees to use the "check in" application to show other's their location.
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DeleteI agree that social media will be more acceptable in the workplace. However, there is a downside. Anyone can get access and as a result, they can just as easily create a fictitious cover. Meaning anyone can make themselves look like the "ideal" employee. Its easy to pretend to be someone that your not.
DeleteSocial media is the future and the has been consistent examples supporting why it is. For example people are getting known out there for their youtube views, twitter tweets, as well as their facebook pages (likes). It has helped developed success and will continue to evolve in the world today. Good Job
ReplyDeleteI agree with amanda that social media will be more accepted in the workplace. It allows potential leads to see where people are and what there doing. And if it is a friend of theirs through facebook or other sites it will encourage them to go where there friends are.
ReplyDeleteGreat post Dusan! Companies who are not realizing social media is happening now are living in the past! The amount of traffic social media is collecting is like no other marketing tool, it is very accessible and benefits marketers, as well as consumers.
ReplyDeleteThere are a lot of benefits for consumers and companies using social media. However, there ware disadvantages as well. Because everything is being posted online people experience a lack of privacy.It would be beneficial that people are taught how to properly use social media. I would even suggest making it a part of the school curriculum considering it is such a big part of our lives now.
ReplyDeleteSocial media is a great way to meet customers where they are. There is such a large number of Canadians on Facebook. The total number of users on Facebook in Canada is 18, 600, 020. Canada is ranked at #13. The United States is in the #1 spot on the list totaling 168, 494, 580 users on Facebook.
ReplyDeleteFor these reasons businesses should be on Facebook.
Statistics taken from:
http://www.socialbakers.com/facebook-statistics/
Social Media is such a driving force in today's society. Any company that can use this effectively will greatly benefit from it. The amount of traffic through these social media sites is crazy, getting a company into social marketing is a must!
ReplyDeleteExcellent post! I like to think of the quote that "its not are you using social media, its are you using it right". I feel that every business should be using social media of some sort to help either promote or inform their consumers. With almost everyone on the web, whether it be on their computer, tablet or mobile device, they are in constant contact with the internet. This gives them 24 hour access to your business and brand, which is a huge plus for your company and the consumer.
ReplyDeleteSocial media is definitely the future of marketing. With more and more people joining the social media party along with the rise of the internet, social media is a new wave for marketers to hop on.
ReplyDeleteGreat Post!
ReplyDeleteRelated to social media in the workplace. I see it as growing with businesses in the future. I would also assume that a lot of new policies, procedures and regulations would evolve as a result. It can be a benefit towards a company but can also prove as a means of heightened liability as well.
Great Post, you are right social media is the future of marketing for many companies, social media can reach a lot of users all over the world and in the future many opportunities would open for companies as social media is widely used by a lot of people now a days and it would for sure increase in the future and almost everyone in the world would have access to social media.
ReplyDeleteBenefits derived from social media are increasing day by day, This is because social media users are increasing in a fast rate.
ReplyDeleteIf a business wants to engage in social media and be visible to people, then it should use interesting and creative techniques that could give a positive image about the company,but if a company was seen as boring, The company will suffer.
Interesting read, I defiantly agree that Social media is going to cause B2C sales to be much more of a personal experience, regarding your point on how potential employers can see your Facebook and use it as an extension of resume of sorts, I believe in the future this will be even more defined, with social media profiles being requested before employment can be secured in order to further understand the potential employee.
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