What is content
Marketing? Content Marketing is defined as the creation and distribution of
content across the web that users find valuable and significant, and that could
pour visitors to the website. In term of marketing, content are all the things
on your website. Your web content must be great and useful information or tools
that your visitors would find meaningful and helpful.
With this definition in mind, we would like to discuss “Content Marketing for Business to Business (B2B)”.
In B2B online marketing, content are used in different forms
to inform and motivate customer. It could have and immense success through the long buying cycles. When prospects see useful content published by your brand through your
website, and other social channel, they would devour them, and they would lead
themselves through much of the initial phase of awareness, interest, and
consideration. Smarter and good content is
more capable, and it could educate your prospect before you get to the sales
discussion, and make the sales cycle shorter, and it could have an impact on
order volume and referrals.
Content Marketing is a
building stones for B2B
What matter in B2B marketing content is not more content, but
thoughtful, creative and consistent information which is designed for a particular
audience, specific outcome, an individual objective, and part of an overall strategy?
Content is like a building stones to keep visitors on your website longer.
Every word matter, and must speak volume that builds interest.
Every Word Must Count
Here are 5 strategies of good content marketing for B2B:
1.
Planning – should be adaptable and capable of
analytical input and interactive improvement. You must be opening minded and be
willing to put in new and creative ideas.
2.
Prospect Central- Understand customer needs, interests,
goals, and pin points throughout the buying cycles. Seeing things from the
prospect’s point of view will help B2B marketers to develop a content that
echoes, engages, and gets shared.
3.
Give to Get- You must give something valuable to expect
in return. Give information that is valuable, useful and inspirational to
consumers, and the brand’s business objectives.
4.
Promotion - Let the content be promoted through spokes
or social channel among communities that are interested. Promotion can attract
traffic, social shares, and links.
5.
Analyze and Optimize – creating, analyzing and
optimizing your content is effective and inspirational.
Content Depth Compare
with Prospect Engagement
http://demand.eloqua.com/LP=3298?elqoffer=GGcontent&GoogleCampaign=ContentMarketing&sls=PPC_Google_ContentMarketing_2012&gclid=COnPh-y0n7MCFexFMgodawQAiA
Submitted By: THEOPHILUS A. KIADII
Excellent Post! Content Marketing for B2B is everything we displayed to our customers and it really matters a lot or in your words, "every word must count". Considering about this key factor, it's worth for careful homework beforehand and follow the 5 steps listed above.
ReplyDeleteThe five strategies of good B2B marketing would benefit any business looking for to find success within content marketing. Before reading this blog, I was not familiar with the term content marketing. But this will really help myself or any other marketer, knowing that your content must be unique and useful to keep consumers coming back.
ReplyDeleteGreat post! I agree that with content marketing, it doesn't necessarily mean more content but creating, creative and consistent messaging for their specific audience. I also agree that the five strategies that you listed would help a lot of businesses create good content marketing, for which some are not aware of these steps.
ReplyDeleteYou're so right Christina - There are far too many sites out there that are trying to provide a good experience, but are missing one or more of these five strategies which lead to a good b2b site with good content.
DeleteVery good information about content marketing. Five different strategies also developing more knowledge about B2B for content marketing. Reference site you provide which gives extra information too which gives information about how driving demand and conversion.
ReplyDeleteGood content that will help to attract customers to find all information they want. Applying the five strategies are very useful to reach the goal to keep the visitors in the websites longer.
ReplyDeleteGreat Post! Content marketing helps you make a personal connection, as well as helps prospects find your business.
DeleteGreat post about content marketing. I also took interes tinto he strategies above and I feel alot of that time would go into planning and promotion. It creates a more clearer message to target audeince. Good work
ReplyDeletecreating a consistant message for your target market is really important and can help by not confusing the people who want to work with your business. by also posting or creating content which is relevant to what your users want, alot more people will be interesting in staying on the site.
ReplyDeleteExcellent post
ReplyDeleteI agree with what you have outlined in your post, you covered content marketing very thoroughly. I agree with how it's not all about how much content, but the creativity in that message and having that message reach your target audience effectively.
content marketing is a great way to bring prospects to your page which creates awareness. If the content is interesting enough it could be something that they would share with others. This a great way to increase prospects with will in turn increase sales leads.
ReplyDeleteGreat post. The content a marketer offers can indeed be considered as a building stone. If the content we offer is valuable, the consumer will more likely have an affinity in the long run towards our product or service.
ReplyDeleteGreat post Theo, you really helped me understand what exactly content marketing is. It will allow me to feel more confident as a marketer. I will always try to be unique as possible now, Thanks for the great read Theo.
ReplyDeleteContent marketing is the essential backbone to marketing. Having a content that attracts the user and brings them back helps build long lasting relationships. Knowing what content the target market is searching for is key and developing a unique edge gives personality.
ReplyDeleteGreat Post!
Content Marketing attracts a lot of customers, because if a website has content is increases website's quality and perceived value to users. It improves and increases the ranking of a website in search engine and quality content and promotion encourages social sharing.
ReplyDeleteGreat post Theo. I now know and understand what exactly content marketing is. It attracts many customers and grows sales, which is a common goal of most businesses. It also ensures that your website is a quality website, and creates the perception you want your customers to have. With search engine marketing being so popular, it's essential that your website has quality content to ensure your website is seen near the top of the list in the search engine.
ReplyDeleteContent Marketing for B2B is very challenging especially between competition companies. In the world of B2B online strategies, it is very significant that how to persuade and inform customers about you are producing the best in the marketing. Of course the result of the smarter of the Content Marketing will make powerful relationship with public.
ReplyDelete