This is the first task for Part B of your Brand Evaluation assignment. As mentioned in class, make sure you comment on specific details about your brand so I can easily identify that you are evaluating your brand.
How is your brand doing with their search marketing? What page are they on when you use common keywords? How do they rank compared to their competition on the top 3 search engines? What types of on-page and off-page tactics are they using? Try using some of the tools discussed in class - tell me what they are doing well and how you think they could improve.
This task is worth 15 points.
No comments:
Post a Comment