As marketers, it is important to
know what groups of consumers you are targeting and how best to reach them. The
way to measure and analyse this type of information is through segmentation
metrics.
What are Segmentation Metrics?
What are Segmentation Metrics?
Segmentation metrics are numbers used for evaluation or assessment of business success within given segments.
In regards to
marketing on the web, there are three primary forms of segmentation:
1.
Page-based
information
2.
Visit-based
information
3.
Visitor-based
information
Page-Base
Information:
Using page-based information is usually the easiest method of
collecting metrics. It is a way of grouping similar pages together into
categories and sub-categories to better understand web-site performance. For
example, a website may cover several different topics. Using page-based
information can inform the marketer or company what pages and topics are
performing up to their standards, and which pages are not.
Visit-Based Information:
Visit-based information refers to the data collected
concerning things such as how many individuals visited the site, saw specific
content, or purchased a certain product. This information can be valuable in
many different ways. Most importantly, it allows the marketer to adjust the website navigation to
accommodate their specific goals.
Visitor-based Information:
Visitor-based information is widely regarded as the most
important form of web-based segmentation metrics. The better a company
understands its online users, the more prepared it will be to gain their
business and earn customer loyalty. These segments help marketers better
understand what types of individuals are visiting their sites and what their
needs are. This information is usually broken down into typical demographic
segments such as age, gender, occupation, and geographic location.
There are
web services available which can implement performance reports on things such
as site traffic, web page performance, and various other segmentation metrics.
Below are links to a few examples of these services:
• http://statcounter.com/Posted by: Arthur Cobham #000284171
Great post, it really is essential for marketers to properly segment consumer markets. This way, they can effectively create marketing plans to reach their desired target market. Segmentation metrics is a great tool to track the success of each segment, and businesses should be using this to improve their business daily.
ReplyDeleteGood read, segmentation metrics really benefits companies with data that tracks their website. All three primary forms seem to perform very well, I was just wondering what form is the most effective?
ReplyDeleteI can understand why Visitor-based information is the most important of the three. This inforation is critical for marketers to know because it essentially tells them who their target market is and who their website is attracting most.
ReplyDeleteGood job :)
It helps them attract their most beneficial customers. They cans ee what's wrong and find out what they can do better for their target markets. Good Post
ReplyDeleteGreat post
ReplyDeleteMarket metrics
To examine to see if your marketing is efficient, it is necessary to assess where you were and where you are now. This can be conducted with long-term tracking analysis tracking your industry and changes to your item image gradually or, for particular techniques, determining pre- and post- event to see what has changed
Good post, segmentation matrix is really useful for the marketers to know their target market.
ReplyDeleteThis comment has been removed by the author.
ReplyDeleteYod did a great job. sigmentationa also helps the marketeer to design ads for a specific target market. It also makes it easier to effectively tracj down analysis.
DeleteExcellent Post! Segmentation can be commonly used for identifying poorly performing online ad campaigns, referrers, user groups, or pages.
DeleteI'm having some difficilties in posting my comments. I tried to post bbut the post was deleted. can someone help me? I think I'm clicking the wrong keys.
ReplyDeleteNice share. It reminds me the very first concept we learned from marketing 1 in the first semester. As for me, how to select and locate our target market and set correct strategy for them is the key for a real marketer to be successful.
ReplyDeletemarketing metrics are very important for any business to understand, it helps the company find prospective buyers and put them into groups(segments) that have common needs and will respond similarly to a marketing action. This enables companies to target different categories of consumers who perceive the full value of certain products and services differently from one another. Great post!
ReplyDeleteThrough segmentation metrics it makes it easier for the marketers to collect more information of their target market and through this marketers can evaluate and asses their target market in the given segments. All the information collected through the above 3 metrics as mentioned in the post by Arthur Cobham can then be used in the future by the company while marketing their products to their consumers.
ReplyDeleteI think one of the most important topic in the marketing is segmentation. With segmentation we can reach the potential customers and understand their needs to achieve our goals. Segmentation metrics help companies to know and collect all information they need about their customers to provide good service.
ReplyDeleteIts amazing the amount of information a marketer can get nowadays, and it is essential that use that information any chance they get. If a company can incorporate even 1 of those 3 catagorey's, they increase there chances of success ten fold. Great read. thanks
ReplyDeleteI think that choosing the type of information to segment the target market would depend on the company's marketing objectives.
ReplyDeleteGREAT point K-Schouey. You have to know how to sort your information into a usable fashion, and collect certain information depending on your objectives. The data for one objective may not be what you're looking to analyze for another objective.
DeleteSegmenting is crucial to a business, once they have the data, the business will want to divide up their customers or clients into groups. This will help them deliver the right message to the right people!
ReplyDeleteGreat post!
Segmenting the market will always be important for marketers. If you do not segment the market you may address a marketing campaign to the wrong consumer, and therefore will not have an effective ad. Great post Arthur.
ReplyDeleteawesome post. segmentation is great because it makes the job of designing advertising campaigns much easier. if you can tell exactly what each segment wants or who they are, it becomes easier to tailor a product towards that group
ReplyDeleteThe visit based segmentation sounds like it ties back into what we talked about in class on November 23rd. Where the visit based segmentation would be used to help meet the company's goal for the website. The company can alter and make strategic changes based on visits and where people are going on the webpages.
ReplyDeleteVisit based segmentation as well as visitor-based segmentation could also help measure business performance:
By this you will see who and how many people are visiting your site. Also how many unique visitors and # of completed registrations.
i was just doing my brand evaluation on task # 9.Really helped me answering my question. They are pretty basic obvious metrics. Great cover, it helped me understand the metrics much better. I like how you can observe how people navigate your site. Great Job
ReplyDeleteRecording information regarding the amount of visits, what content people viewed and what products they purchased helps predict the future modelling of the company. Adjustments, add-ons and continued content can be changed or left alone as result allowing for an optimized experience for the consumer.
ReplyDeleteGreat Post!
I think, segmentation metrics are essential and beneficial for marketers to attract the right customers to their products. with segmentation metrics that help marketers to select their target customers, collect more information and set the appropriate ways to reach them.
ReplyDeleteI have enjoyed reading your post as you have mentioned some great points in it!
ReplyDeleteSegmentation metrics are very important and helpful to marketers as it allows them to understand what their market segments really like or want, and therefore, marketers will be able to satisfy each segment using the information it has analyzed.
Determining the right segmentation metrics to use is an important process for any company, I was just wondering, what in your opinion is the most efficient way of determining the best metrics to use?
ReplyDeleteWell done! I can understand the information is the critical thing for marketers. It helps them to identify their taget
ReplyDelete