Mobile Marketing in it's many forms
SMS
Short Message Service
My god these were irritating. It's a short message sent to your mobile device it only takes a few minutes to read and if your like me you text them to stop sending directly after you read it. The messages are sent out to the cell phone numbers that the advertiser has purchased similar to an auto dialler used by telemarketers but a little less irritating.
MMS
Multimedia Message Service
Kind of similar to SMS but with a few major differences. MMS is not limited to text messages they are mostly audio, video and images Example: Flash mobs. They encourage that you share the marketed ad with others and make, add, and share your own content. MMS is one of the better channels I can name it encourages creativity and they are the most entertaining ad campaigns I can think of.
Push Notifications
More modern version of SMS key difference it can be turned off greatest feature ever. They are like texts received on your phone but somewhat different in that they aren't texts just messages that appear on your phone. One problem they do pose is that they can interrupt your current activities on your device. But that brings me back to my first point you can turn them off that's just awesome.
QR Codes
Quick Response codes
QR codes are like a bar code that your phone scans. Now we are all business students and I'm pretty sure your aware of this video but if your not or you want to watch it again here it is. You can't tell me you don't want to shop this way.
There's a few more channels I didn't mention because lets face it's crunch time and I got my required word count. If you are interest in more I suggest you look them up on Wikipedia or another information source.
Great post! With phones practically being in the hands of everyone in today's generation, phones are a key way of marketing to consumers. Although their are a lot of businesses that do not use this as a form of marketing, like you said because it can be annoying to receive these to your phone.
ReplyDeleteGreat job Chase Cornell. Mobile marketing makes it easy for the marketers to market their products to the consumers, but sometimes it can irritate a consumer as you mentioned in the post, as most of consumers do not use their cell phones for these kind of services, they use it for their personal use . Thus this type marketing is least used by a lot of companies, because it can impact the companies negatively.
ReplyDeleteGood post, these days most people use smart phone and it is a good idea to advertise the product through mobile. However, as you mentioned above it is irritating for some customers and also most companies don't use this kind of marketing.
ReplyDeleteGreat job
ReplyDeleteIndeed, mobile marketing companies are getting larger by innovating new programs of shopping and advertising, as it is expected by BIA/Kelsey’s the revenue will reach 1.47 billion by 2016. Still remain as a fraction of desktop but overall it has the most explosive growth of social advertising and marketing.
It's true, consumers can get annoyed of constant mobile advertisments being sent to their mobile device. However, if the company has done their research on who demands their product, and who has already purchased from them. They can drastically cut down on irritating the people the advertisment was sent out too.
ReplyDeleteGreat post!
ReplyDeleteI always try to scan the QR codes as often as I can to see how different brands bring people to their websites or product info pages. Pretty much everyone has a phone nowadays so it's definitely a step in the right direction for marketers! Although constant messages can be annoying, getting your message out there is what counts.
Awesome video post to add to your blog! Virtual grocery shopping is such an interesting concept, but hard to grasp in for Canadians. Their market is much different than ours. Like the video said, Koreans are the second hardest working people in the world which is a huge characteristic that the marketers took advantage of.
ReplyDeleteGreat post, intereting facts, and easy to follow! Awesome job
Great post Chase! With the rise in popularity of mobile telephones advertising via mobile phones is the next generation in marketing. Almost every consumer a business will want to contact has a mobile phone, which will be a great avenue for businesses to look at.
ReplyDeleteVery interesting post Chase!
Mobile phones target consumers directly.Consumers can respond through higher levels of engagement and interaction if they are able to control what type of marketing messages they receive. Excellent Post!
DeleteGood information here Chase.
ReplyDeleteI totally agree with you with the SMS, it is very annoying and can turn potential consumers away from the product or service being advertized.
On the other hand I totally understand why businesses do this because 9/10 times the person will read that text and be curious to figure out more about it.
Also, I enjoyed you last sentenced there. I got a good laugh out of that.
Overall great post and very informative.
Good post Chase. I also agree with the SMS portion of mobile marketing, can get very annoying but they are also very informative to consumers in some situations. Mobile marketing is definitely part of the future in terms of the marketing world.
ReplyDeletegreat post. sms marketing can definitely get annoying but it can also be helpful if the person has chosen to sign up for it. it is also beneficial when it is being used for a good cause, much like donations during an earthquake or hurricane.
ReplyDeleteThe primary issues regarding trends and progress for mobile marketing are:
ReplyDeleteThe performance of mobile marketing strategy in use and the effect on the consumer mind-set and habits; the execution of a mobile marketing strategy, associated with the whole marketing mix – off-line and online, because it has been proven that different marketing objectives cannot be obtained without integrated approach. a powerful investment in marketing research regarding innovative ways of using the new coming cellular technologies
I thought that video was very interesting and innovative. The idea is amazing and focused towards consumers using their smart phones to do everything.
ReplyDeleteMobile marketing can include so many things. I would add many other styles of marketing that can be part of mobile marketing channels. these would include phone calls, emails, or Facebook. Who does not have Facebook or Twitter connected to their cell phone. Who now a days does not have the internet and data hooked up to their cell phone.
There are companies that integrate these different types of communication. I found this and the idea of these different types of communication through mobile devices from Trumpia. This company works marketing mobile services.
ReplyDeleteI think that SMS advertisements would be least effective. In my experience I also find them annoying and I always request to have them no longer sent to me. Also, they do not always appear to be secure. A lot of times I am unsure if they are spam or an advertisement so I do not pay attention to them.
ReplyDeleteWonderful Post! In my eyes the first several channels have already taken the advantage and lead in distribution channels. To better compete in the short future, other channels would be exploitted and developed to serve consumer variously.
ReplyDeleteMarketing channels are very useful and i look for them to be even more useful in the future. Many advantages it carries is easy navigation which every individual wants now a days. As they say now a days people are more lazy so easy navigation through your mobile like sms is always key.
ReplyDeleteAlmost every physical ad had a bar code that you can scan. It's extremely beneficial to marketers as it allows the consumer to connect and gather more information on the product right away,
ReplyDeletepromoting further interest.
Great post!
The day I receive SMS advertisements is the day I freak out and throw my phone into a lake. This could reach unimaginably annoying proportions, if businesses began sending DM to SMS. I feel this will be outlawed very quickly, and also will be very easy to block. If not I am sure it would just lead to lots of hate towards businesses that use it.
ReplyDeleteI believe I speak for everyone who commented on this matter, that SMS advertisements are found annoying and no effective. Companies have to understand that there customers do not appreciate these advertisements and could possibly lose brand image.
ReplyDeleteJust today, i received a text message from Rogers telling me that $35 dollars had been added to my Rogers account for long distance charges.. i had no idea if this was true or just spam! i called my dad and he advised he added long distance to my phone, but these thing occur very often.. it was a good way to attract people to buy ringtones and such but now with technology, people are rarely paying to download ringtones and they just ignore/delete the text because they think it is spam or going to bring a virus to their phone. Jamster.. i swear they text me every month telling me about the new cool songs they made ringtones out of...
ReplyDeleteannoying, but i am getting the message.
I agree with Darcy's point about sms advertisements being non effective and just annoying people. Generally, people don' want to open their new text message to see a company such as Rogers aggressively attempting to sell. Personally, I don't pay attention to any kind of sms advertisements, if it's not a number I know, I delete it right away.
ReplyDeleteSMS can be used for two-way incoming and confident devices between a product and a customer. It is an authorization based route, so a customer must control when they want to stop and start listening to from the product. However, it can be used in incredibly fun ways! Some of the best uses of SMS happen at major activities like conventions, sports and events. I’ve proved helpful on awesome text-to screen, written text voting, written text surveys, written text trivia, and written text a question strategies as well as regular confident written text signals strategies providing discounts, play of the game, ranking up-dates, etc.
ReplyDeleteTrack...
ReplyDeleteKeep a record of how your opponents are using cellular promotion. A design to recognize and monitor analytics for the cellular promotion applications that your opponents are using. Evaluation the outcomes of your monitoring initiatives to produce new concepts for your company and to decide which of your opponents presents the greatest risk.
How
•tracks Applications, SMS, QR and other channels
•provides understanding into opponent activities
•gain concepts for cellular promotion programs
•simple and easy to modify
Mobile marketing makes it much more easier for marketers to market their products to the current consumers and reach the potential consumers. however, some forms of Mobile Marketing like SMS it is very annoying and less effective.
ReplyDeleteThe number of "mobile consumers" around the globe is growing at a rapid pace. Mobile marketing offers consumers the convenience of gathering information regarding possible purchasing decisions instantaneously and from virtually any location. The cost effectiveness of mobile marketing, reach, and frequency is hard to resist as a marketer looknig for a channel to generate potential sales leads. I beleive mobile marketing will not only surpass internet marketing but every other marketing channel aswell. interesting article, cheers
ReplyDeleteI like your post, You have indicated very important points!
ReplyDeleteToday, as said in class, almost 77% of the world's population owns a mobile phone, this can give marketers great opportunities to make the best use of mobile when marketing.
Also, the use of QR codes has been increasing since it was invented.
this topic seems awfully fresh in my head. It took my until today, and now I have read twice what SSM and MMS stood for. Very informative. It is astounding how many individuals have smart phones, so in turn how many marketers have to adjust and adapt as it is such a new way to provide marketing to people on a 24/7 basis with phones being by our side at all times.
ReplyDeleteGreat post.Mobile marketing is becoming a popular strategy as business strive to keep up with busy consumers. Going mobile allow them to say in touch with customers at various time during a day.
ReplyDeleteToday, phone is like my friend. I can't leave it. Sometimes, SMS advertisement is really annoying, but it can provide some good information about next events to customers who signed up for that.
ReplyDeleteMobile marketing is highly personalized, interactive and makes an immediate impact. When used to complement your service or other promotions, mobile marketing has been proven to be very effective and will generate increased sales for your business.
ReplyDeleteTallahassee mobile ads