Today we discussed metrics. For this task, list 2 objectives you think your brand may be trying to achieve via their website or any other online marketing channel. Position it as a SMART objective – you won’t know what their real SMART objectives would be, but if it was your job to develop them for your brand, what would they be?
Next, list the corresponding metrics that would be needed to measure each objective – think about the task that you are asking the visitor to complete – what would you need to evaluate in relation to this task to identify if it was successful, if you could improve, if you should change anything in the future.
This task is worth 5 marks.
Great Post, SMART objectives are very important in today's marketing world. Does this count as a comment?
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