Since the internet bubble burst, companies have found that the internet is a vital way to market their products or services to consumers. Through the rise in popularity of the internet, more websites have changed and more and more companies have hopped on the bandwagon of changing their websites.
Through drastic changes to their websites, companies can change their company sales and customer traffic. To be successful companies must be aware of the following:
-Is the website easy to use?
-Is it easy for a visitor to get lost?
-Is it user friendly?
-Does it have too much or too little information?
-How does the website suit our brand?
It is important for companies to be aware of these because if a website is difficult to use, or visitors are getting lost it may not have the desired effect that you would like. The world is changing, our society is all about the next generation- websites.
If a consumer wants to know more about a brand they expect to be able to do a fast web search and be able to locate that brand's website. By finding that website, they are going to learn more about that brand and this may lead to more sales.
In the ever expanding world of the internet a good website is vital to almost any company. It increases consumer awareness which turns into a more competitive company. In the 21st century, websites are the next generation. We have said good bye to tools such as phonebooks, and research books. We have said hello to online phonebooks and online encyclopedias. Technology continues to grow and that means websites will continue to grow.
Websites are the next generation.
Great Research Ryan, it really is astonishing how we have gone from using encyclopedias and phone books, to using wikipedia and search engines. Websites really are the next generation for everyone.
ReplyDeletewebsites are all about convenience. if i was buying a car, i could go on a bunch of different sites, look at reviews, and gain additional information without even leaving my house whereas decades ago i'd have to spend time travelling between dealerships. great post!
ReplyDeleteThanks for wonderful sharing! Website is amazing since I just read your essay from it and finished my personal comment. As far as I'm concerned, website would still serve for generations as the No.1 market platform for decades.
ReplyDeletethe main thing about convenience is with websites take less time to do extensive research on finding the right product or model than it would to commute to each retail location in your evoked set.
ReplyDeleteGood post Ryan, these days searching through websites is increasing fast because many people don't have enough time to looking for their needs so websites generation is best way to find what you want in less time.
ReplyDeleteMr. Lancaster, an excellent post! It's very neat how technology has evolved over the years. From phone books, encyclopedias to interactive mobile devices and websites. It's essential for any business to ensure their website is consumer-friendly. As well as properly set up to meet the search results of their target market looking for the website.
ReplyDeleteWebsites allow you to search without any frustration it's easy navigation and 90% of the time will help you find what you are looking for. I only see them getting better in the future. Good Job
ReplyDeleteYou are right is amazing to how much information you access just from clicking few keys! Website is making marketing easier and enjoyable
DeleteI agree! The future of website will all be about instantaneous data. The whole format will be more personal and customized to the consumer. If the advent of Twitter is any indication, websites will be more "live." Meaning it will all be amount what's happening in that moment. We as consumers will demand to know what's happening right now.
DeleteNice post about website. we can say we all are website addicted. Time is money so nobody wants to go out and search their want customer can go online and they can get their product information.
ReplyDeleteGreat post and great comment! this is the age of technology, and website is the medium through which we, as marketers can benefit from this new technology era. website creat a community of buyers and sellers, and enable them to exchange value or market in a greater way than ever before.
ReplyDeleteGreat Post! I agree 100% that websites are the next generation. A scary thought! But its becoming reality especially when it is the first place we all go to when we want to find information. Also, the fact that "google" was once only a search engine and is now a verb in the english dictionary, is a sure sign that websites are evolving so quickly!
ReplyDeleteInteresting post!
Excellent job! As scary as it is, online marketing and websites are becoming the next generation of marketing. With so many people on the web it is an easy way to market your business and information. However how you display your webpage is crucial, like how easy it is to maneuver or how you display your content. Overall great job, a interesting read.
ReplyDeleteNice Job Ryan!
ReplyDeleteIt's amazing to see how much is done through the web! Thinking about it, I have all of my textbooks online, purchase games, and do shopping all over the internet. It's interesting to see how things we never thought would virtual have done just that.
I couldn't count how many times I have left a website just because the layout is confusing and it was difficult to find what I was looking for. Once someone usually can't find what there looking for, and they have no reason to ever visit your site again for that matter. The reasons stated above are just a few of the key elemnts to the future of websites. Great job Ryan. Enjoyable read.
ReplyDeleteI agree that the website should be easy to navigate. The more convenient it is for the consumer, the longer they will be willing to stay on the website or revisit it. When a task is confusing or difficult it is no longer enjoyable. Businesses should make their websites simple enough for their target market to enjoy visiting it.
ReplyDeleteI agree with you comments regarding websites being the next generation. To add to your point I would have to say that the next generation websites need to include a mobile version of their website.
ReplyDeleteHere is why:
Statistics show that a large percentage of the population are using their smart phone for web browsing. In the United States out of persons aged 13+ 46.7% of this age group are using their smart phones to browse the internet. This stat was from 2010, so think of how much this number would have grown since this data was collected.
If this stat from this website:
http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/d#mobilebehavior
I remember discussing in one class that Canadians use the internet extremely frequently. I wonder if this means that the percentage of people using their phones to browse the web in Canada is even higher.
DeleteNice Job Ryan,it is true that website's are next generation. Websites allow the visitors to search what they want related to the topics available on the website and they dont have to look for it for hours by navigating the entire website. They can easily search websites they want through search engines, which is the best part. As days pass, new websites are coming up which makes it the next generation.
ReplyDeleteGreat Post! I agree with you. Websites should be easy to navigate! There is nothing more frustrating as a complex website where you can't navigate. A simple design, with no clutter and interesting content is the best combination for a website.
ReplyDeleteGreat post!
ReplyDeleteWebsites are the next generation. It's instantaneous and at your fingertips. It's the first tool people go to when looking for information. When the website is not easy to navigate, it's at a loss. It's such a competitive market. Websites are key.
I think back in the early days of the internet it was much more necessary to have a very basic and easy to operate site, but with time they can get more deep and complex. This is because people's grasp on technology has improved greatly over time. Though the site still seems "easy" to us now, imagine us 10 years ago trying to navigate this very website. I feel like they will continue to get more complex, and leave those who have not jumped on the internet bandwagon in the dust, hopeless to ever catch up to the complexities of the web.
ReplyDeleteExcellent post Ryan.. i think it is crucial that a website is fully functional... no error links or anything like that.
ReplyDeletePeople will not find your website credible if some of your links don't take you anywhere but an error page. It is important you know the answers to the above questions you listed. Marketers need to know what customers like and dislike about your webpage and how they can improve it in order to have more view/hits and even leads
I totally agree that Websites really are the next generation for everyone. the most important features in the websites is convenience, so Websites should be easy to navigate and that will help to attract everyone.
ReplyDeleteAs much as website marketing has advantages to marketers, It has disadvantages as well! Internet is still regarded as a great source of information gathering for many customers, nd when a person gets motivated to buy, he would prefer to buy in person rather than on a website. so websites can sometimes be used for collecting information, rather than buying online.
ReplyDeleteThere is nothing worse than getting lost on a website, or not being able to properly use it with poor functionality. Personally speaking, I despise frames. But the smoother interactive and well laid out are a pleasure to read and frequently visit. I'm curious to see what they come up with next because as you said Ryan, they are vital and the way of the future, the next generation. Great post!
ReplyDeleteI totally agree with you. Website is really the necessary. I can buy everything online without going out
ReplyDelete