Think of the future more like the mobile phone
becoming the mini-laptop. Anything you can do on your computer, you will be
able to do on your phone. This opens many doors
for marketers to penetrate their respective markets very effectively. Online
shopping is one of the major additions to the mobile world because not only
does it directly generate sales, but brings opportunity for businesses to
advertise. Following sales, businesses could have the ability to SMS text or
email their consumer if the right information is attained at the point of sale.
Some businesses are already conversing with their consumers in this manner (ie.
Online stores send post-purchase messages). Companies will also be able to
provide discounts to their mobile consumers. Another rising application that
marketers have and will continue to take advantage of is "Scan". Scan
is an app which generates information on a product with a single barcode scan.
This application is very versatile which makes it useful for many marketers in
different markets, as long as there is a code to be 'scanned'. For example, a
shopper can go into a retail store, scan the barcode of an item with their
mobile device, and the app will provide all information of that item (size,
price, materials used, etc.).
Mobile
shopping is just one of the many things the future could hold for Mobile
Marketing. With most mobile devices coming with a GPS system upon purchasing,
what if businesses can advertise to consumers based on their location? What if
this is already happening? What if consumers could make their order while
waiting in line by placing an order through a voice activated mobile application?
(Mashable, 2012). Companies can also be rated by
consumers on their mobile device. Does this mean that consumers will be making
their final choice before they arrive at their shopping destination? Only time
will tell what the future holds. One thing is for certain; there is plenty of
opportunity for marketers to gain and retain new consumers.
Resources:
http://www.quirk.biz/resources/mobile101/281/What-is-Mobile-Marketing
Cell phones has made purchasing products a lot more convenient for consumers. I have also used my cell phone to buy things online. This is a major advantage for B2C companies.
ReplyDeleteVery well done! I agree with you on the fact that mobile devices are definitely becoming a huge marketing device. With a cell phone in the hands of most of the population, this gives marketers a very large window of opportunity to reach out to their consumers. Especially like Kaila said with purchasing products, I myself do a lot of online purchases through my phone rather than my computer.
ReplyDeleteAwesome job!
ReplyDeleteTotally agree with you, I can't think of a time I don't have my phone on me besides when I play soccer.
I often buy movie tickets, which is linked with my SCENE card and debit card, and can use my phone at a printer there to avoid lines. Cineplex (SCENE) has almost made it easier to buy on the go rather then buy there, as you don't have to wait in any lines when you are there!
Great post Mr. Robertson. I enjoyed the point you made about mobile phones becoming a marketing device. I know that I myself purchase products through my mobile phone, which makes purchasing an item faster and easier.
ReplyDeleteWell done, defiantly mobiles is changing consumer behaviour toward purchasing and spending, somehow I agree with you but; still there are treads and challenges facing this move such as security and cost.
ReplyDeleteGood job! it seems like using smart phone is becoming unstoppable trend around the world as it's one of most powerful shopping tools like credit and cash. Mobile shopping would be a big potential and fast growing market shortly.
ReplyDeleteThe future of mobile marketing is unlimited. Consumers are accessing more information in more places than ever before. If it hasn't already mobile marketing will redefine customer service! Excellent Post!
DeleteAs of right now smart phones offer a wide range of free applications for consumers. Most of these applications include a free version which are targeting younger audiences, teens and pre teens. These free apps come along with annoying pop-up ads and links to websites. Other ads make consumers watch commercial videos on their phones to collect points or fake money which then in turn allow the consumer to further advance in the game.
ReplyDeleteThis really annoys consumers and they automatically try to exit out of the ad. But in reality this is brilliant. Consumers would rather sit through ads, or have pop-up ads always appearing on their screen to allow them to have free apps. When if they actually just purchased the app they not have to watch these ads.
It is unfair to have children exposed to this kind of advertising, but in all fairness it works. Consumers do watch the videos and can recal at a later date the ad.
I like what you said about the possibility of marketers advertising to you and your location. However, I do not think it is such a smart thing.. Consumers are becoming more and more cautious about security as well as more skeptical. If markets can advertise to consumers based on where they are because of their mobile phones, I think consumers will feel violated and unsecure/safe.
ReplyDeleteOverall great post and well written!
As the technology with mobile phones increases there are new ways to advertise. Currently some retail stores are being hooked up to make sales via cell phone banking. This is something that I believe will be the only way consumers pay for products in the near future. This will create a huge increase in advertising for company's willing to set up their stores for the online banking payment setup. Starbucks has already started this and set the benchmark for making purchases using your phone. Ads will pop up and there will most likely be an ad that showcases who around you currently will have this available in their retail store.
ReplyDeleteWhile I agree with you I have to say that this is a crazy world with crazy people in it. This would increase convenience, but I believe it could cause some security issues. With all these scary hackers now days who knows what people are capable of. People will always find exploits and fraudulent means to get things for free.
DeleteImagine, walk into a store, place a barcode sticker over an existing barcode, and when you scan it, all your information gets sent to some hacker behind a computer screen with a mask on. Scary thought...
http://preparingyourfamily.com/wp-content/uploads/2010/12/computer-hacker.jpg
Wow Alex! I didn't know that happened. That is really scary.. And could be a huge potential risk for retailers.. We know these things do not occur often but it is a potential huge risk for the retailer if a hacker was to come and place a barcode sticker over an existing barcode and act as if nothing happened...
DeleteThis would definetly cause security issues.. Hackers will find away.. i know chances that "you" will be targeted are probably not that great, but you still don't want to be at risk.
Good job Sam! Great post.
ReplyDeleteShopping through mobile phones is amazing and so convenient. Great tool for business that want to grow their sales. Nowadays we are rushing all the time and it is hard to find time to sit down in front of your computer and shop or go to the mall. Making purchases through mobile phones is the future.
The world is already going mobile because of the increase of technology. Mobile phones are being able to do more and more every day. Soon you will be able to do everything whether if its purchase, sell and even organize through your mobile device. Good Job
ReplyDeleteGreat blog Sam Robertson, as marketers we must follow this very popular trend with mobile devices. Companies such as Telus and Rogers have become billion dollar corporations, just proof of the growth these companies have experienced
ReplyDeleteNow a days everyone has a cell phone with them, and it is a bright opportunity for the marketers in the coming years to advertise and market their products through mobile marketing. Using cell phone rather than a laptop or a computer is more convenient and time saving, even for me sometime I use my cellphone for purchasing movie tickets and i even redeem offers provided to me by my network provider through SMS. For sure in the coming years, mobile marketing will be successful tool for many businesses.
ReplyDeleteMr. Robertson, excellent post! Almost everyone has and uses a cell phone with them today. Marketers have so much opportunity with this due to the fact that people are spending more time on their phone than on their laptop or a computer. It's much more convenient and they can take it with them everywhere. When killing 5 minutes of their day they can look on their phone rather than getting their laptop out, they will not hesitate to look at their mobile because it's so convenient for them.
ReplyDeleteIn these days, mobile marketing is remarkably powerful because of the increase of using smartphone. mobile marketing can help business to achieve goals by connecting you with customers any where in the world and that will increase business utility and increase overall business value.
ReplyDeleteProductivity
ReplyDeleteThis improve in efficiency means that marketers or promoters will be compelled to put higher concentrate on focusing on their information, with regards to both relevance and moment, than they have in the past. Indeed, that one particular area for concentrate is the title of the email which will experience increasing difficulties when trying to vie for the recipient's attention and time.
Audiences...
ReplyDeleteAnother key marketing task for the long run will be the growing specialized smart of potential viewers. As technology becomes more and more ingrained in individuals life, working with digital communication has gone from being a unique to becoming more of a task.
Survive...
ReplyDeleteDefiantly most of the organizations are going to progress their capability to evolve more easily, track in to styles and information more effectively and simultaneously have the facilities and relationships that will allow them to progress and innovate at higher rate.
its definitely correct that mobile devices are the future. so many people have them that it is easier to reach consumers on their cell than on traditional media. good job!
ReplyDeleteNowadays technology in smartphone increase and that help marketers to find new ways to advertise their products and give them large opportunity to reach new customers. As we know we can do what ever we want through our Cell phones and that made purchasing of any products a lot more convenient for us .
ReplyDeleteMobile marketing has become more and more effective since the number of mobile users has been increasing,Thus its is becoming a daily activity to so many people, specially of our age(18-30 years).
ReplyDeleteGreat post Sam!
Great post sam, i really like the video. It was really thought provoking. I believe the future of Mobile Marketing will lie with QR codes, as they are new, fresh, innovative and can provide all sorts of services and opportunities for customers and company's alike. This does mean I will be right, I rarely am, but I am curious to see what it will hold. Only time will tell.
ReplyDeletegood post. i totally agree with you. Now almost every where people using their phone like laptop. I would like to share my experience, i just now downloaded mobile banking app and i can pay my bills through mobile. i don't need any credit card.
ReplyDeleteWe can see that technology is growing day to day.
I totally agree with you. I can do a lot of stuff with my phone and I can't believe the day I don't use it anymore.
ReplyDelete