The web marketing course was an interesting one for me. I
never would have guessed that marketing in the online medium could have such a
critical effect for the success of a campaign or the complexity that is
involved in simple tasks such as a search.
With regards to the brand evaluation, this was not one of my favorite parts of this course, because the brand of my choosing. CityKidz has proven to be a brand that didn't meet all the requirements of the evaluation which made it difficult, but this is something that has taught me an important lesson. The lesson is that a company/marketer should always take advantage of all the available opportunities and embrace new ways and methods of reaching out to the customer.
A classmate mentioned in a previous post that getting a group of 6 people together in the same time is a tough task to do. This couldn't be more accurate. We are all students, we all have busy schedules and it's understandable that having a mutual available time is something like seeing a unicorn-its not going to happen. We had the googledocs available for collaboration, but for a project like the flashmob, which requires an actual real-life discussion and complex creative process, I firmly believe that online collaboration is not the way to go for this type of work.
The knowledge I take with me from this course is definitely valuable and will come in handy in my future, because it has provided me with in-depth information about the strategies and tactics a marketer should employ in online environment.
As an overall impression, the web marketing course was a satisfactory one and I enjoyed it entirely.
With regards to the brand evaluation, this was not one of my favorite parts of this course, because the brand of my choosing. CityKidz has proven to be a brand that didn't meet all the requirements of the evaluation which made it difficult, but this is something that has taught me an important lesson. The lesson is that a company/marketer should always take advantage of all the available opportunities and embrace new ways and methods of reaching out to the customer.
A classmate mentioned in a previous post that getting a group of 6 people together in the same time is a tough task to do. This couldn't be more accurate. We are all students, we all have busy schedules and it's understandable that having a mutual available time is something like seeing a unicorn-its not going to happen. We had the googledocs available for collaboration, but for a project like the flashmob, which requires an actual real-life discussion and complex creative process, I firmly believe that online collaboration is not the way to go for this type of work.
The knowledge I take with me from this course is definitely valuable and will come in handy in my future, because it has provided me with in-depth information about the strategies and tactics a marketer should employ in online environment.
As an overall impression, the web marketing course was a satisfactory one and I enjoyed it entirely.
Best of luck to everybody.
Hunor Szekely.
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